Humanetics Marketing Brief
Creative Concept
LinkedIn Post
Copy:
Safety is never achieved in isolation.
From sensors to fiber optics to crash test innovation, every part of Humanetics works as one, because your safety is at the core of everything we do.
Humanetics One. The Core To Your Safety
#SafetyAsAMission #HumaneticsOne #WeAreHumanetics
Example LinkedIn Post:
Secondary Post
Untraditional A/B Testing
Static Image vs. GIF
Key Messaging
Humanetics One | The Core To Your Safety.
This mirrors the central theme of the Safety as a Mission series: safety is not a side objective but the mission itself. Part 1 opens with urgency:
“A large proportion of these lives could be saved if we treated Safety as a Mission.” (Part 1)
By combining Humanetics’ subsidiaries under one, the campaign reflects Part 2, Our Shared Mission: Prevent Millions Dying, which stresses that collective action is essential:
“A community with a shared vision and an industry with a shared mission is what we need to make progress in saving lives.” (Part 2)
The ‘Humanetics One’ identity captures this message visually, showing that while each brand is unique, its value lies in being united under one mission: safety.
Target Auidence
The ‘Humanetics One’ creative is designed to resonate first with industry professionals and decision makers who already recognize Humanetics’ role in safety innovation but may only be familiar with one subsidiary or product line, and targets professionals who are global automotive OEMs, regulators, engineers, policy-makers, decision-makers, executives, and safety leaders. By visually uniting all companies under one vision, it directly addresses those in automotive engineering, safety testing, advanced materials, and sensor technology who need to see Humanetics as more than a collection of specialized brands, but as one integrated partner.
It also extends to regulators and policy-makers, who, as emphasized in Part 2 of the Safety as a Mission series, play a critical role in advancing shared safety standards:
“A community with a shared vision and an industry with a shared mission is what we need to make progress in saving lives.” (Part 2)
Tone of Voice
The tone is aligned with the Humanetic brand guidelines:
Human-centric
Optimistic
Confident
Global
Design Support
The ‘Humanetics | One’ creative was developed in two complementary formats (a static image and a GIF animation) to balance clarity with storytelling and allow for A/B testing. In both, the crash test dummy holding the number “1” is the supporting focal point, symbolizing Humanetics’ longevity in safety and its leadership in uniting all subsidiaries under one mission.
The GIF animation builds on the same focal point but adds narrative movement. Subsidiaries fade in, then dissolve into the unified ‘Humanetics One’. The crash test dummy reappears, lifting the number “1,” reinforcing the symbol of collective mission and leadership.
A/B Testing Approach
Using both executions allows Humanetics to test audience behavior. The static post provides instant clarity and works well as a first impression. The GIF adds storytelling and motion, encouraging longer attention. Together, they give the marketing team insights into whether Humanetics’ audience values quick recognition or a more dynamic brand narrative. Both adhere strictly to brand guidelines in logo use, color palette
Campaign Integration
Chosen Channel
For this scenario, I recommend expanding Humanetics | One into a 45–120 second explainer video, which could also be cut into short-form video segments.
While the short GIF and static image work as attention grabbers on LinkedIn and other channels, a longer form video would allow Humanetics to simplify complex messaging and tell a complete story about how the subsidiaries integrate to advance the mission of safety.
This fits directly with the Safety as a Mission series, where Humanetics emphasizes the importance of connecting diverse innovations:
“The success of this approach depends on the integration of the entire system — comprising the occupant, vehicle, road infrastructure and environment.” (Part 3)
PROTECTING HUMANS IN MOTION
PROTECTING HUMANS IN MOTION
The animation could draw inspiration from the Humanetics “PROTECTING HUMANS IN MOTION” Timeline, which traces the company’s evolution from its founding by Sam Alderson in 1952 to today’s innovations in THOR ATDs, ergonomic digital modeling, and advanced sensor systems.
Justification
Most of the Safety as a Mission campaign lives in long-form blog content. It’s powerful and thoughtful, but for someone scrolling LinkedIn, reading it on the website, or standing at a trade show booth, it’s a lot to digest. That’s where a short explainer video comes in. A 45–60+ (max 120) second piece can take the big ideas and concrete evidence from the 9-part series and condense them into a story that’s clear, engaging, and easy to share. It would consolidate the key themes of the sectioned blog posts into a unified form, accessible through a single link, and ensure that no link is missing (Part 9).
Those key themes would be (Part 1: Embracing Safety as a Mission), collaboration (Part 2: Our Shared Mission), inclusivity (Part 4: Design for Every Body), and integration (Part 9: Why Safety Must Be the Mission). These four posts build the clearest narrative arc for video: Part 1 sets the urgency of the problem, Part 2 demonstrates collaboration as the path forward, Part 4 ensures inclusivity and the human focus are at the center, and Part 9 delivers the conclusion by calling for integration and leadership. Together, they create a complete story that moves from problem > collaboration > inclusivity > conclusion, which could perfectly fit into a 45–120 second format.
These four blog posts provide the best path for a unified video, as each represents a turning point in the Safety as a Mission narrative.
Part 1: Embracing Safety as a Mission
Sets the urgency. This part establishes the scale of the problem: “40,000+ people lose their lives in the US every year… 1,000,000+ suffer severe injury,” and positions safety not as optional, but as the mission itself. This is the essential hook that gives the video context and weight.
Part 2: Our Shared Mission
Shows collaboration. This part reinforces that no single company, regulator, or engineer can solve safety alone. It reinforces that progress only happens when industries align, which copies the idea of Humanetics | One.
Part 4: Design for Every Body
Brings in inclusivity. This part ensures the message isn’t just about numbers or technology, but about people. It reinforces Humanetics’ brand tone and highlights that safety must protect everyone.
Part 9: Why Safety Must Be the Mission
Delivers the conclusion. This part drives home the need for integration and long-term leadership, echoing: “True progress … is not achieved in isolation. It necessitates … forging collaborative partnerships and integrating processes to an unprecedented degree.”
The animation would also give space to the subsidiaries: OpTek Systems, Fibercore, HITEC Sensors, MG-sensors, and ATD-LabTech. Each one has its own specialty, but the real impact comes when they’re shown together. Which is the whole thought process of Humanetics | One.
From a practical side, the marketing, sales, and other teams could use this piece in many scenarios. It could live on the Humanetics homepage, sit on LinkedIn and other social media, loop at trade shows, or get linked to client presentations. Instead of asking people to dig through text-heavy content, the video would convey the mission in a format that’s easier to digest and harder to forget.
The business case makes sense, too. Animation and video are two of the most flexible tools we can invest in. A single 60-second video can be sliced into 15-second LinkedIn teasers, embedded on the website, or even adapted into training content. Much of what you see now on Instagram and TikTok. At a budget of around ~$8k–$12k, it’s cheaper than a single trade show, (SEMA at Hamaton Inc., an older company that I have worked for in the past, was appx. $15,000, not including booth design or travel), but it’s a piece of content that can pay off across every channel in the marketing funnel and beyond. Since video consistently outperforms static posts on LinkedIn (source), it’s the best way to convey a full range of safety solutions in a clear, engaging, and impactful manner in or under two minutes.
“True progress … is not achieved in isolation. It necessitates … forging collaborative partnerships and integrating processes to an unprecedented degree.” (Part 9)
